Day: June 6, 2020

From Hublot to TAG, luxury brands aren’t giving up on smartwatches

It has been five years since the big Swiss watch brands first responded to the emergence of the Apple Watch. What was once seen as a slightly anaemic offering has been significantly improved since: TAG Heuer and Montblanc have released updated versions of their Connected and Summit watches, and Tissot has turned its long-standing T-Touch platform into a genuine smartwatch.

The latest to enter the fray is Hublot, with the launch this week of the Big Bang E. With other players including Louis Vuitton and Frederique Constant also well established, it is clear that, despite the Apple Watch outselling the

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