As you’re reading this, countless designers and marketers around the world are rifling through our attributes and sorting us accordingly. From boomers to zoomers, to millennials and Gen Zs, our needs and desires are being meticulously catalogued and predicted.
Enter the Samsung Sero. Or Samsung, The Sero, if you’d rather be technical. Aimed at the millennial-laden social-media crowd, it wants to change the way you consume Instagram, TikTok, Snapchat and more, with an eye-catching party trick – the ability to rotate from horizontal to vertical at the touch of a button. The fact that Samsung provides instructions to turn the