Emails are the standard mode of communication within and across organizations around the globe. Regardless of the size of the business, an email address where clients, vendors, and other stakeholders can contact you is essential. While many small businesses opt for free email services like Yahoo and Gmail or use the Email Hosting option offered along with the web hosting server, for growing organizations, a Business Email Hosting service is a must.
Today, we will talk about five crucial benefits offered by Business Email solutions to help you choose the right one for your business.
1: Top-notch security
One of the most common ways used by hackers to gain unauthorized access to email accounts is by intercepting the login credentials exchanged between the server and the user. When you buy a Professional Business Email, the provider uses encryption to ensure that the information exchanged is secure and difficult to hack. Some providers also keep the encrypted channel open for the entire duration of your session to boost the security of your emails.
2: Secure access to email clients
In recent years, with digitization turning the entire world into a unified marketplace, many organizations have employees spread around the world. These employees access emails using desktop clients. Hence, they need secure access via IMAP or POP. With Email Hosting, the email providers for business offer an encrypted channel between the email client and the mail server. They also support the most commonly used email clients across Windows and Linux operating systems.
3: Customizable storage space
When you opt for an email account, the provider offers storage space to send, receive, and store emails. Free email providers offer limited storage since they have to manage thousands of users with limited resources. On the other hand, when you opt for a Business Email, you can choose the storage per user based on his needs. Also, many providers allow users to increase or decrease storage limits as required.
4: Not dependent on the website
When you buy a web hosting plan, most providers offer Email Hosting as a part of the package on the same server. While this might seem cost-efficient, there is a flip side. If your web server faces performance issues or crashes, then your customers will not be able to reach your site or contact you via email. However, if you purchase a separate Business Email Hosting plan, then your website and emails work independently of each other.
When you start thinking about getting email accounts for your business, you have a few options to consider:
- Opt for a free email account like Gmail or Yahoo
- Host the email server in-house
- Buy a Business Email Hosting service
A free email account fails to build trust and create a professional brand image since anyone can open an account without any documentation. Buying an email server and hosting it in-house requires an IT expert to run and manage the server apart from the cost of the server. When you buy a Business Email Hosting service, you have a cost-efficient way of getting Business Emails for your organization. It is more professional compared to a free email account and cheaper than hosting the email server in-house.
There are many more benefits of using a Business Email service. Remember, every interaction with current or prospective customers needs to be carefully planned to ensure that your brand has a homogeneous image. If your website is very professional, but you send emails from a free Gmail account, then people might not trust your email communications easily. We hope that this article helped you understand the benefits of an Email Hosting solution for your business.
You can also check out the below video for a quick list of Email Hosting benefits: