If you would have observed, the URL of most sites starts with HTTPS instead of HTTP. There is a huge difference between the two. HTTP or Hyper-Text Transfer Protocol is the way messages are sent online. HTTPS or HTTP over a Secure Sockets Layer (SSL) is a secure way of sending the same messages. While most web hosting plans offer optimum site security, ensuring the safety of data being transmitted is important too. Sites with HTTPS have an SSL certificate installed, making them more secure than HTTP sites. But how does that work? Why is it critical to purchase an SSL certificate for a website?
In this article, we will list five reasons why every site owner must buy an SSL certificate for the website.
Here is a quick look at the benefits of an SSL certificate:
1. Data Protection
Hackers and cyber-miscreants are evolving with time. As security tools are trying to keep them in check, it is a constant battle between policy-makers and policy-breakers. There are many ways in which a hacker can gain unauthorized access to site data. While hacking the server is one, many hackers try to steal information while it is in transit between the web server and the user’s terminal. This transmission can be protected by using an SSL certificate that ensures that all information being exchanged is encrypted.
2. Improve Page Loading times
Installing an SSL certificate also allows site owners to leverage the benefits of HTTP/2. Some essential features of HTTP/2 that improve page loading times are latency reduction, headers compression, and enabling server push.
3. Makes the site trustworthy
Online users are highly sensitive about their personal and financial information falling into the wrong hands. Hence, they are very particular about sharing these details online. Even if they have a small doubt, they refrain from sharing their info. When a site has an SSL certificate installed, users can see it since the URL contains HTTPS and the Chrome browser displays a green padlock icon. This assures them that the information shared by them will securely reach the webserver. Hence, the site manages to create an impression of being trustworthy annul user skepticism.
4. Boosts SEO
Search Engine Optimization or SEO is crucial for all websites to ensure maximum traffic. While there are various parameters that affect SEO, site security and speed are two important aspects. Search engine giant, Google, has already declared that sites with an SSL certificate will get extra SEO points. Also, since SSL can help boost site speed, it can have a positive impact on the site’s SEO.
5. Good for business
An SSL certificate makes your site more secure, makes the users feel secure, improves speed, and boosts SEO. Hence, the business can expect more visitors on the site with a safe browsing experience and a better opportunity to turn inquiries into clients. Over time, this can have a significant impact on helping the growth of the business.
While there are paid SSL services like the Comodo SSL, you can also buy free SSL online. Try to purchase paid SSL certificates as they offer higher security benefits over free SSL solutions. With the world turning digital, businesses face stiff competition across all sectors. Trying to catch the attention of your target market and selling products/services online requires a lot of effort. With an effective and secure SSL certificate, you can be assured that the information being exchanged is secure and hacker-proof. Hence, by installing an SSL certificate on your site, you can focus on other aspects of your business and grow.
The following video lays down the steps to choose an SSL Certificate for your website –