The Apple Watch outsold the entire Swiss watch industry in 2019. It had 55 per cent of the smartwatch market in the first half of 2020 according to a recent report. It forms part of Apple’s wearable business that’s now the size of a Fortune 150 company. Whichever way you slice it, Apple is owning smartwatches right now.
It’s now been five years since it had its ‘one more thing’ moment and Tim Cook said Apple had set out to make the best watch in the world. Many will dispute that it’s achieved