Sonos is the company that single-handedly legitimised the idea of wireless, multi-room audio for the masses. And it’s built on its subsequent ubiquity not by breaking any more new ground, but by watching which way the market it inspired is going, and then delivering forcefully competitive alternatives to those products trying to horn in on its territory.
Judiciously, the gaps in its model range are being filled. The Beam soundbar from a couple of years ago put Sonos at the forefront of the ‘reasonably affordable yet high-performance’ soundbar market. Last year’s Move speaker finally addressed the brand’s need for a