Dyson didn’t just decide to make a pair of hair straighteners. It spent seven years obsessing over them before the reveal this week of the Dyson Corrale.
Inside its Hair Laboratories in Malmesbury, Wiltshire, Dyson has used air pressure chambers, electromagnetic interference labs and product-crushing bunkers to develop and test the latest in its line of (very) premium haircare products.
The standout feature of the £399 pair of straighteners is its flexible plates. Regular straighteners, according to Dyson, have simple, rigid aluminium plates based on 20-year-old tech, which use a lot of heat as they lack tension and control.