The secrets behind the runaway success of Apple’s AirPods

If you started a business in an ultra-competitive space in consumer tech, and within three years it was earning more revenue than AMD, Spotify, Twitter, Snap or Shopify, you’d justifiably be pleased with yourself.

Apple’s wearables, home and accessories division has done just this, and you can bet that its collective corporate socks are rolling up and down in glee with every mention, internally and externally, of its favourite creation: AirPods. The wireless earphones made the company an estimated $7.3 billion (£5.6 billion) in revenue in 2019, up from an estimated $3.3 billion in 2018 – a 121 per cent

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Samsung QE55Q90T TV review: Should you buy it?

The reasons for choosing a flagship 4K TV are obvious. You get cutting-edge technology, a stack of features and functionality and, of course, the best picture quality the manufacturer is capable of delivering. Yes, they’re the most expensive. They’re also the best.

But what if you could get all that flagship stuff – the most advanced technology, all the features, the cracking picture quality – without quite such a startling price tag? Flagship performance for less than flagship money? Wouldn’t that be worth looking into?

Unless you’re made of money, the answer – of course – is ‘yes’. So you

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Want more from your iPhone? Check out these expert tips and tricks

We can’t blame you if you’ve been seduced by Apple’s new iPhone SE. It’s a budget device, running on Apple’s latest A13 bionic chip, packed into the body of an iPhone 8, after all. Whether you have upgraded your old iPhone SE, or only recently been inducted into the Apple cabal, there are some things you should be doing to get the most out of your shiny new iOS smartphone.

And even if you’re not an Android deserter, but instead unwilling to give up the ghost on your cherished iPhone 7 or 8, then you’ll find some tips and tricks

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All the clues suggest the new Apple Watch will be aimed at children

Getty Images / Apple / WIRED

The Apple Watch outsold the entire Swiss watch industry in 2019. It had 55 per cent of the smartwatch market in the first half of 2020 according to a recent report. It forms part of Apple’s wearable business that’s now the size of a Fortune 150 company. Whichever way you slice it, Apple is owning smartwatches right now.

It’s now been five years since it had its ‘one more thing’ moment and Tim Cook said Apple had set out to make the best watch in the world. Many will dispute that it’s achieved

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